LANGUAGE PLAY IN ADVERTISING (IN SWAHILI LANGUAGE)

Dorokhina, Mariya

English

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LANGUAGE PLAY IN ADVERTISING (IN SWAHILI LANGUAGE)

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LANGUAGE PLAY IN ADVERTISING (IN SWAHILI LANGUAGE)

Annotation

PII

S0321-50750000617-4-

Publication type

Article

Status

Published

Authors

Mariya Dorokhina Send message

Edition

Issue 5

Pages

62-64

Abstract

The article covers various techniques of language play in advertising in East Africa, analyzes the levels of phonetics, morphology and graphics. The research is based on various advertising texts in Swahili. The main focus is outdoor advertising.

Keywords

advertising, Swahili, language play

Date of publication

01.05.2013

Number of purchasers

Views

1110

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0.0 (0 votes)

Previous versions

S0321-50750000617-4-1 Дата внесения правок в статью - 18.01.2021

Cite Download pdf

GOST	Dorokhina M. LANGUAGE PLAY IN ADVERTISING (IN SWAHILI LANGUAGE) // Asia and Africa Today. – 2013. – Issue 5 C. 62-64 .
MLA	Dorokhina, Mariya "LANGUAGE PLAY IN ADVERTISING (IN SWAHILI LANGUAGE)." Asia and Africa Today. 5 (2013).:62-64.
APA	Dorokhina M. (2013). LANGUAGE PLAY IN ADVERTISING (IN SWAHILI LANGUAGE). Asia and Africa Today. no. 5, pp.62-64

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