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ON A SOCIAL MECHANISM ASSOCIATED WITH FOSTERING INNOVATIVE CONSUMER PRACTICES IN RUSSIA
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ON A SOCIAL MECHANISM ASSOCIATED WITH FOSTERING INNOVATIVE CONSUMER PRACTICES IN RUSSIA
Annotation
PII
S0132-16250000392-7-1
Publication type
Article
Status
Published
Authors
Marina А. Shabanova 
Edition
Volume 392 Issue 12
Pages
14-25
Abstract
Noticeable transitions in the models of consumer decision-making have been observed in the developed countries over the past 20-30 years. Consumers "vote with their money" against unseemly business practices which cause sufficient damage to the environment, people and animals. Gradually innovative consumer practices are evolving in the less developed countries. This paper presents novel data analysis examining positions of several key actors in the development of new consumer practices in Russia: citizens, NGOs, businesses and government. Based on the analysis of drivers and barriers affecting involvement of Russians in the new consumer practices and drawing on the research of views held by other institutional actors regarding the place and direction of relevant activity of their group and co-actor groups, the paper identifies divergences in the social mechanism associated with fostering innovative consumer practices and maps out ways to reduce them.
Keywords
consumption, new social practices, ethical/responsible/sustainable consumption, social mechanism, social solidarity, social responsibility, civil society
Date of publication
01.12.2016
Number of purchasers
1
Views
526
Readers community rating
0.0 (0 votes)
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References



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