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Metamorphoses of the social media
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Metamorphoses of the social media
Annotation
PII
S0236-20070000616-8-1
Publication type
Article
Status
Published
Authors
Anna Golova 
Edition
Issue 4
Pages
151-161
Abstract
The factors producing growth of online communities, particularly the increase in their subjectness are considered. The beginning prevalence of consumer practices in those comunities are stressed. Those practices inhibit display of an independent and proactive living position, and provoke anomie. It’s content producers who get the real influence; they become moderators of the individual phenomena. All that substantiate the hypothesis of mythologizing of social processes, due to metamorphosis of roles and values of the social media and of greater social risks of the dynamics of the entire Internet.
Keywords
SOCIAL MEDIA, INTERNET, COMMUNICATIONS, CONTENT, USER, IMITATION, DESTRUCTION
Date of publication
01.08.2013
Number of purchasers
1
Views
1122
Readers community rating
0.0 (0 votes)
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