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IDENTITY IN FASHION: IDENTIFICATION MECHANISMS IN THE SEMIOTIC FIELD OF THE GLOSSY MAGAZINE
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IDENTITY IN FASHION: IDENTIFICATION MECHANISMS IN THE SEMIOTIC FIELD OF THE GLOSSY MAGAZINE
Annotation
PII
S0869-54150000481-2-1
Publication type
Article
Status
Published
Authors
Sergey Alferov 
Edition
Issue №3
Pages
107-119
Abstract
The article presents a semiotic overview of identity thinking in contemporary Russian glossy magazines. It inquires into the cognitive nature of the self-identification process in the modern world. The author argues that self-identification is a clear semiotic procedure based on the personal need to dwell on certain "objective" criteria in the process of self-representation within a semiotic network depicting the reality
Keywords
identity, self-identification, semiotics of commercial text, identity thinking, ethnic identity, cognitive mechanics of identification, production of presence
Date of publication
01.04.2010
Number of purchasers
2
Views
466
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0.0 (0 votes)
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