Abstract
In article change of values of the educational discourse focused on teenagers is investigated: representations of public and private life, of collectivism and individualism based on heroes of mass culture. Change of cultural accent concerning values of equality, safety, self-affirmation, care of others is shown. Representations of beauty and sexualities and the standard restrictions connected with them are investigated.
Keywords
mass culture, a canon, education, socialization, sovetskost’, modernization, values and norms, children, youth, teenagers, a growing, sexuality, individualism, a discourse, the visual analysis
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